Agenda
Main Takeaways
Who Should Attend
🗓️ Save the date — March 31
How Your Reputation Is Actually Being Built in 2026: Google Reviews, ChatGPT, and Word of Mouth
- Welcome and speaker introductions
- The new pre-funnel: how consumers research businesses before engaging
- Why Google still dominates, and where its limits are
- AI as the new gatekeeper: what ChatGPT is saying about your brand right now
- When things go wrong: what the data says about trust recovery
- Three things you can do this week, grounded in consumer research
- Live Q&A
Main Takeaways
- 56% of consumers check online reputation before trying a new business — your reputation is the first funnel, not your ads
- Google reviews still dominate, but AI tools are now a top-five trust signal — and most brands aren't monitoring them
- 21% of consumers already use ChatGPT to research businesses; among 25–34-year-olds, that's 43%
- A viral negative story hits trust for 73% of consumers — but recovery is possible if brands fix the actual problem visibly, not just apologize
- 78% of consumers say managing AI reputation will matter in the next few years — the brands that act now set the narrative while competitors catch up.
Who Should Attend
- Marketing & Brand Leaders
- Customer Experience (CX) & Customer Success Leaders
- Digital & Growth Marketers
- Small-to-Mid-Size Business Owners
🗓️ Save the date — March 31
How Your Reputation Is Actually Being Built in 2026: Google Reviews, ChatGPT, and Word of Mouth
