Sogolytics

From Surveys to Signals: Fixing What’s Broken in Member Feedback Programs

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Date and time

Thursday
26
March
1:00 pm EDT
Register Now!
Credit unions collect more member feedback than ever. 
Yet many still struggle to turn that data into clear action. ​​​​​​​

Surveys go out. Dashboards fill up. Reports circulate. 

But one question remains difficult to answer: 

What should we fix first? 
​​​​​​​
Many feedback programs generate large volumes of data but offer limited clarity on what actually deserves attention. As a result, teams move slowly, priorities remain unclear, and opportunities to improve member experience are missed. 

The problem isn’t collecting feedback. 

It’s identifying the signals that matter most. 

In This Executive Session, We’ll Explore 
  • Why traditional member feedback programs often fail to drive decisions 
  • The difference between collecting surveys and identifying real signals 
  • How to capture feedback at moments that shape member experience 
  • How leading credit unions connect sentiment with behavioral indicators 
  • A practical framework for turning feedback into clear operational priorities 

Who Should Attend 
  • Member Experience Leaders 
  • CX & Insights Teams 
  • Retail & Branch Operations Leaders 
  • Marketing & Growth Leaders 
  • Digital Banking & Analytics Teams 

45 Minutes. Clear Insight. Practical Takeaways. 

If your credit union collects plenty of feedback but still struggles to prioritize what to fix, this session will help. 

👉 Reserve Your Spot 
Meet your hosts:


Haris Azmi
Chief Revenue Officer, Sogolytics

With extensive experience in customer experience and revenue growth, Haris helps organizations transform data into actionable strategies. His focus is on building stronger customer relationships, reducing churn, and driving sustainable business outcomes.

Katie Frac
Account Manager, Client Success

​​​​​​​With over a decade of experience in customer success and account management, Katie partners with Credit Unions and Regional Banks to turn member feedback into actionable growth strategies. She has worked directly with financial institutions throughout her career and brings a practical, FI-focused perspective to improving retention, engagement, and long-term growth.​​​​​​​

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