Cool Kids Wanted:
Insights for Financial Institutions
to Help Attract Millennials and Gen Z
Insights for Financial Institutions
to Help Attract Millennials and Gen Z
According to the latest Bankrate study, Americans tend to stick with their first bank for an average of 14 years.
At the same time, credit union and community bank customer bases keep growing older, with the average age hovering well over 45. Competition for the attention of younger customers is becoming more intense, with the big national banks shelling out big marketing bucks and fintechs and neobanks steadily gaining ground.
How can you win younger consumers in today’s marketplace? When it’s time, how can you ensure your members’ kids choose to stick with their parents’ community bank or credit union? How can you preserve your core values as a community institution while embracing innovation that works?
The short answer: By acting now and making data-driven decisions. Join us for this critical and timely webinar where you’ll learn:
KEY TAKEAWAYS:
At the same time, credit union and community bank customer bases keep growing older, with the average age hovering well over 45. Competition for the attention of younger customers is becoming more intense, with the big national banks shelling out big marketing bucks and fintechs and neobanks steadily gaining ground.
How can you win younger consumers in today’s marketplace? When it’s time, how can you ensure your members’ kids choose to stick with their parents’ community bank or credit union? How can you preserve your core values as a community institution while embracing innovation that works?
The short answer: By acting now and making data-driven decisions. Join us for this critical and timely webinar where you’ll learn:
KEY TAKEAWAYS:
- What it takes to win with Gen Z, Millennials, and other generations
- How consumers prefer to get info and to interact with primary financial institutions
- How to keep track of the evolving expectations of your target audience
- How to add fintech advantages while staying true to your organizational and community values