​​​​​​Cool Kids Wanted:
Insights for Financial Institutions
to Help Attract Millennials and Gen Z

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Cool Kids Wanted:
Insights for Financial Institutions
to Help Attract Millennials and Gen Z

​​​​​​​According to the latest Bankrate study, Americans tend to stick with their first bank for an average of 14 years. 

At the same time, credit union and community bank customer bases keep growing older, with the average age hovering well over 45. Competition for the attention of younger customers is becoming more intense, with the big national banks shelling out big marketing bucks and fintechs and neobanks steadily gaining ground. 

How can you win younger consumers in today’s marketplace? When it’s time, how can you ensure your members’ kids choose to stick with their parents’ community bank or credit union? How can you preserve your core values as a community institution while embracing innovation that works? 

The short answer: By acting now and making data-driven decisions. Join us for this critical and timely webinar where you’ll learn: 
  • What it takes to win with Gen Z, Millennials, and other generations 
  • How consumers prefer to get info and to interact with primary financial institutions 
  • How to keep track of the evolving expectations of your target audience 
  • How to add fintech advantages while staying true to your organizational and community values 
Don’t miss this opportunity to get fueled with fresh ideas and start making a difference – register now!  

Meet your hosts

VP of Strategic Sales, Sogolytics

While Laurie considers herself an advocate of all feedback, her years of experience in the credit union industry have sharpened her understanding of how experiential data can help to improve the financial services industry.  Harnessing the power of member and employee feedback, she has contributed to the achievement of record-breaking production results, encouraged next-level process and product improvements, and, most importantly, inspired epic culture enhancements.  

Director of Product Marketing, Sogolytics

Natasha is a customer advocate with experience helping organizations across multiple industries to better understand and engage their audience — prospects, customers, and partners.

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