Learn More:
Build Better Journeys in Sogolytics
​​​​​​​CX + EX Editions


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Your customers and employees are on a journey. Are you listening at the right moments?

Every experience is made up of meaningful moments—and collecting the right feedback at the right time is the key to making those experiences better. In this two-part Learn More series, we’ll guide you through how to build and manage experience journeys within the Sogolytics platform.

From mapping key moments to setting up touchpoint projects and assigning journey tags, you’ll walk away ready to track the metrics and drivers that matter most—so you can improve engagement, satisfaction, and retention.

Whether you focus on customer experience, employee experience, or both, you’re welcome to join one or both sessions!

Whether you’re just getting started or you’re ready to scale with automation, you’ll find tips, tools, and tactics to help improve delivery, participation, response rates, and data quality.

You're welcome to join one or both sessions — whatever fits your needs!

SESSION 1: Build a Better Customer Journey
🕚 11:00 AM ET
In this session, we’ll focus on building and managing a customer journey framework in Sogolytics. Learn how to connect key touchpoints, tag projects, and capture insights across the full customer lifecycle—from first impressions to long-term loyalty.

You'll learn how to:
  • Map the customer journey with meaningful feedback moments
  • Set up touchpoint projects and assign journey tags
  • Choose the right metrics and drivers to measure what matters
  • Analyze journey-based data for actionable CX insights

SESSION 2: Build a Better Employee Journey
🕑 2:00 PM ET
This session will walk through building a structured employee journey within Sogolytics—enabling you to track employee sentiment from onboarding through exit and everything in between.

We’ll cover how to:
  • Map key employee lifecycle stages
  • Set up recurring and moment-based EX touchpoint projects
  • Use journey tags to organize and track evolving feedback
  • Apply metrics and drivers to monitor engagement and culture

Who should attend?
These sessions are perfect for current Sogolytics users who want to:
✔️ Make more of their own data
✔️ Deepen understanding of the experiences of their own audiences
✔️ Maximize their use of Sogolytics tools and features

👉 Register now to join one session — or both! Can’t make it? Register anyway and we’ll send you the recordings.

See you soon! 🙂​​​​​​
Meet your hosts:

MELISSA KRUT
VP of Success, Sogolytics


With experience in training, building culture, and implementing technology solutions to support customer and employee experience, Melissa's focus is on empowerment, understanding, and, of course, success.    


BRIA SAMUELS
Client Success Specialist, Sogolytics


With experience in project management, product training and support, and customer experience, Bria focuses on crafting excellent solutions for clients and participants alike.  


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