Navigating Success:
How to Map a Winning Customer Journey

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Whether you give them a map or not, your customers are on a journey with your brand.

If it's a smooth journey that helps them to reach their goals, they'll stick around. If it's not, they won't.

Even with the best of intentions, more than half of customer experience programs fail to deliver value. Why? Too often, customer journeys are simply not aligned with key organizational goals, causing friction and frustration.

If you're looking for a framework to help you pick the right customer journey, identify key touchpoints, and align customer experience with your business goals, you've come to the right place.

Join us for a practical discussion on:
  • Aligning your customer journey with organizational goals 
  • Different approaches to creating a customer journey 
  • The methodology and framework you need to craft an effective customer journey map 
  • Developing the right questions for each touchpoint 

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Meet your hosts:

Chief Revenue Officer, Sogolytics

As Chief Revenue Officer at Sogolytics, Haris has used his wide range of experience to align sales and marketing with product development to deliver solutions that customers value. He leads a team that focuses on discovering high-impact revenue growth activities and pursuing them from conceptualization to execution.  

VP of Success, Sogolytics

With experience in training, building culture, and implementing technology solutions to support customer and employee experience, Melissa's focus is on empowerment, understanding, and, of course, success.    

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