The Reporting Revolution:
How to Put Innovative Analytics to Work

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There's a lot of talk about data-driven decisions, but the analytics that inform those conversations keep evolving.

In the past, you needed a lot of spreadsheets to prove you knew what you were talking about. Now, advanced analytics tools make it easy to showcase clear results, highlighting just the right data slices to simplify strategic decisions.

What more could we ask for?

In this session, we'll explore the evolution of reporting and prepare for a future in which seemingly anything is possible.

WE'LL COVER: 

The skills and tools required to deliver meaningful insights today
Common issues that prevent researchers from making the most of their data
How reporting will change in the future
Preparing for the future of analytics

Join the conversation and get more from your reports – today and tomorrow!

Meet your hosts:

ROSS RUBIN
Founder and Principal Analyst, Reticle Research

Ross Rubin is the founder and principal analyst at Reticle Research. Ross has been an industry analyst focused on innovation in the technology, media, and telecom markets for over 25 years, and has developed technology research services at leading firms, including The NPD Group and Jupiter Research (acquired by Forrester Research). He is a columnist for ZDNet and Fast Company and has previously written for CNET, Engadget, eWeek, Digital Trends, PCMag, ABCNews.com, Inc., VentureBeat, and TechCrunch.

MELISSA KRUT
VP of Success, Sogolytics

Sogolytics VP of Success Melissa Krut works closely with internal teams and external partners to leverage Sogolytics’ feedback and experience management platform to drive accurate and relevant market, employee, and customer insights. With experience in training, building culture, and implementing technology solutions to support customer and employee experience, Melissa's focus is on empowerment, understanding, and, of course, success.

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