Sogolytics

Stop the "Silent Churn": How to Detect At-Risk Members Before They Exit

 Limited spots available

Your details

Date and time

Thursday
5
February
1:00 pm EST
Register Now!

The Most Dangerous Member is the One Who Says Nothing. 


​​​​​​​In 2026, member churn rarely starts with a complaint or a 1-star review. It starts with silence. Fewer logins. Stalled loan applications. Decreased digital activity. By the time a member actually closes an account, the decision was made months ago.

If you are relying on annual NPS or periodic surveys, you aren’t seeing your members—you’re seeing a rearview mirror. Traditional scorecards tell you what happened; they don’t tell you what is about to happen. To protect your deposit base and long-term growth, you need to shift from reactive reporting to proactive diagnostics

Join Haris Azmi (CRO, Sogolytics) and Katie Frac (Account Manager Client Success) for a masterclass on turning everyday digital signals into an early-warning system. 

What You’ll Learn in 45 Minutes: 
  • Why most at-risk members never submit surveys or complaints 
  • The digital signals that quietly predict disengagement 
  • How to identify churn risk across mobile banking and onboarding journeys 
  • When and how to intervene without creating friction 
  • A 2026-ready diagnostic framework you can apply immediately 

Why Attend?  
Retention is now a board-level priority. You’ll leave with a field-tested approach to protect member loyalty and trust without adding operational complexity or survey fatigue. 

Who Should Attend: 
  • CXO & Chief Experience Leaders 
  • Chief Marketing & Growth Leaders 
  • Heads of Digital Banking & Strategy 
  • Member Retention & Loyalty Leads 
  • Retail & Branch Operations Leaders 

Save Your Seat for the Webinar 

Free to attend · Live session · Limited seats available 
Meet your hosts:


Haris Azmi
Chief Revenue Officer, Sogolytics


With extensive experience in customer experience and revenue growth, Haris helps organizations transform data into actionable strategies. His focus is on building stronger customer relationships, reducing churn, and driving sustainable business outcomes.


Katie Frac
Account Manager, Client Success

With over a decade of experience in customer success and account management, Katie partners with Credit Unions and Regional Banks to turn member feedback into actionable growth strategies. She has worked directly with financial institutions throughout her career and brings a practical, FI-focused perspective to improving retention, engagement, and long-term growth.
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