The Most Expensive Member Churn Happens in the First 90 Days
In Fitness, members don’t leave after a year.
They disengage in the first 90 days — before routines stick, results show up, or loyalty is built.
Industry benchmarks show that 40–60% of new members disengage or cancel within their first 90 days.
Missed classes. Inconsistent check-ins. Silent frustration that never shows up in reports. By the time a cancellation hits your system, the decision was made weeks earlier.
If you’re relying on monthly reports or end-of-journey surveys, you’re already too late.
Early attrition isn’t random. It’s driven by signals you’re already collecting — but not acting on.
From Win-Backs to Prevention: Fixing Churn in the First 90 Days.
Join Hamid Farooqui (CEO, Sogolytics) and Aria Lee (Account Manager, Sogolytics) for a 45-minute practical session on how fitness brands detect early disengagement — and intervene before members decide to quit.
What You’ll Walk Away With
- Why the first 90 days determine long-term member lifetime value
- The onboarding and engagement signals that predict early churn
- How to identify at-risk members without creating survey fatigue
- When to intervene — and what actually works before disengagement becomes permanent
- A repeatable 90-day retention framework your teams can deploy immediately
Why Attend?
The first 90 days are now the most expensive phase of the member lifecycle.
Acquisition costs are climbing. Competition is intensifying. Member expectations are higher than ever.
The brands winning right now aren’t just acquiring more members — they’re protecting the members they already paid to acquire.
This session is designed for operators who want to:
- Protect early-stage members before churn scales
- Move faster than lagging reports and dashboards
- Drive retention gains without adding headcount, or complexity
You’ll leave with a clear framework your teams can execute immediately.
👉 Reserve Your Seat — Protect Your First 90 Days
