Sogolytics

THE EXPERIENCE GAP SERIES - SESSION 1

They gave you 4 stars. Then never came back. 

Spot the Signal Before They Go Quiet

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The problem isn’t bad reviews. It’s the silence before them. 

97% of patients, gym members, and hotel guests don’t complain before they leave. They just disappear. The signal was there: a missed appointment, a skipped class, a stay with no rebooking. This session shows you how to catch it before the window closes.

You’ll leave with 


  • The exact behavioural signals that predict churn, across healthcare, fitness, and hospitality 
  • 3 trigger moments, one per vertical, with live examples from the field 
  • How to turn touchpoint data into early-warning outreach without adding to your workload 
 
Who this is for 


  • Healthcare: Last visit dates and missed appointments aren’t just scheduling data. They’re your first sign a patient is drifting. Learn when and how to act before they’re gone. 
  • Fitness: Missed classes, app inactivity, no check-ins. These aren’t random patterns. They’re early warning signals, and your outreach window is shorter than you think. 
  • Hospitality: A guest who rates you positively and never rebooks isn’t satisfied. They’re gone. Triggered outreach at the 90-day mark costs almost nothing. Losing the rebook does. 
 
Watch now and Get access to the full series. 

Also in this series 

Session 2, May 13  
“From feedback to fix before the next visit” 
The right ask at the right moment. 

Session 3, Jun 11  
​​​​​​​“Your happiest members are your best marketing” 
Turn promoters into public reviews. 

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Meet your hosts:

Mary McCormack
Senior Account Manager, Sogolytics


A partner to our clients, Mary provides strategic support and advice to leaders across industries in utilizing feedback to inform smarter decisions and inspire better experiences for all. 
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Aria Lee
Account Manager, Sogolytics


Aria brings a strong background in account management and is passionate about fostering meaningful client relationships. Outside of work, she enjoys spending time in nature with family and friends.


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